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Our Awards

Here are some of our achievements

 Sun Life’s #1 MGA in the Eastern Region for 2016
 Sun Life’s #1 MGA in the Eastern Region for 2015
 Sun Life’s #1 MGA in the Eastern Region for 2014
 Top Producing MGA of the Eastern region in 2012 for Sun Life
 Best Managing General Agency for 2007 Empire Life
 Masters 2007 RRSP Challenge award from Empire Life
 1st In Life & Living Benefits Sales Credits Eastern Canada 2007 Manulife Financial
 AIG Life of Canada 2006-2007 Sales Leadership Award Life Production
 Transamerica Award Of Excellence 2005 Outstanding Increase In Life Production
 RBC Insurance President’s Award 2003 Top Producer Group Eastern Canada
 RBC Insurance President’s Award 2002 Top Producer Group Eastern Canada
 Maritime Life Quebec Region 2001 Investment Production Silver Award
 RBC Insurance President’s Award for Managing General Agent Greatest Sales increase in Canada 2001
 RBC Insurance President’s Award for Managing General Agent Greatest Sales increase in Canada 2000
 Maritime Life Quebec Region 2000 Investment Production Silver Award
 Maritime Life Quebec Region 1999 Investment Production Silver Award
 Maritime Life Quebec Region 1998 Investment Production Silver Award
 Maritime Life Quebec Region 1996 Life Production Bronze Award
 AIG Life of Canada In Recognition of our Strategic Partnership Your Life….Our Mission

Who We Are

Manuel Smith Life Insurance Agency Ltd.

MSA Financial (manuel smith life insurance agency ltd.) has been federally chartered since 1978. MSA Financial is licensed in the province of quebec and ontario and is governed by the regulatory bodies. Autorité Des Marchés Financiers AMF and in ontario by the Financial Services Commission Of Ontario. MSA Financial is also a member of Chambre De La Sécurité Financière. MSA Financial is an authorized managing general partner (mga) of numerous and well known financial institutions, whose products it distributes through licensed independent financial security advisors. MSA Financial is also a registered financial planning firm. We are one of the largest managing general agencies, our service and strong values have made us well known and respected in the industry.

Meet the MSA Financial Marketing Staff

David Benamron

David graduated from the Molson School of Business with a bachelor of commerce in year 2000.

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After spending 4 years in banking at CanadaTrust, David joined the insurance industry through the brokerage distribution network. As the senior sales director for life and living benefits, David supports and provides service to MSA brokers in matters that relate to all critical illness products, long term care products, life insurance products and multiple fiscal topics surrounding insurance of persons concepts. David has developed many insurance concept and supporting tools that MSA brokers can use and customize for their own client base. Group presentations or one-on-one coaching is always available to all MSA financial advisors. Having been licensed for over 12 years, David’s advice is based on current and relevant issues all brokers face on a day to day basis. As a proud member of the MSA team, David’s priority is to ensure a high level of customer service combined with accurate tips and tools that will benefit all MSA partners.

Rick Fuller

Rick started his insurance career with the Prudential Insurance Company of England in the early 1970s.

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After spending 9 years in the career network, Rick joined Crown Life Special Services in order to develop disability income products for the brokerage network. Rick started at MSA in the early 1990s and made it his passion to assist and develop brokers. Shortly thereafter, he was promoted to VP Broker Development and continues today to offer assistance whenever it is needed with an open door policy. Rick is energetic, sociable and always willing to go the distance. As the most senior member of the MSA sales team, his understanding of the insurance industry is a true asset all MSA brokers and partners can benefit from.

Maurice Gallo

Maurice graduated from Concordia University with a bachelor of commerce in 1983.

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After spending a few years at the National Bank, Maurice joined Crown Life as the disability insurance broker manager for career agents. With experience in the career distribution network, the brokerage arm and as a financial security advisor, Maurice brings 25 years of valuable and divers expertise to MSA. With his extensive product knowledge and understanding of broker needs Maurice has been instrumental in helping brokers develop their business and penetrate different insurance markets. As the Senior Brokerage Development Recruiter, he is responsible for business development for individual life, living benefits, and investments.

Pauline Haddad

Pauline earned her Financial Planner certification from UQAM, her AVA from the University of Laval and also holds an insurance of person license and a mutual fund license since 1995.

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Pauline started her career at Montreal Life in 1978 followed by 8 years at Royal Life where she held the position of branch administrator. In 1995, Pauline left Royal life to start a second career in the brokerage distribution channel. Pauline has also been involved with the AIAPQ and La Chambre de la Securité Financière, organizing many industry activities, since 1995. Her investment, insurance and managerial experience has made Pauline a very successful Vice-President of Business Development, the position she current holds at MSA. Pauline’s passion for this business, her devotion and loyalty are some of the reasons why she has become one of the top in the industry. Her energy and positive attitude is contagious making her a valuable asset to MSA and all its partners.

François Moïse

Francois started his career in the business in 1995 at AIAPQ. In 2000 Francois obtained an administration certificate from UQAM and in 2001 joined a large brokerage distribution channel as a compliance officer.

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Francois started his career in the business in 1995 at AIAPQ. In 2000 Francois obtained an administration certificate from UQAM and in 2001 joined a large brokerage distribution channel as a compliance officer. Francois knowledge in compliance gave him the ability to assist brokers with their compliance and continuing education needs. His exceptional service and hard work promoted him in the brokerage distribution network as a business development manager, supporting advisors with their day to day business needs. Francois was part of the LA CHAMBRE DE SUCURITÉ FINANCIÈRE provincial board assisting on continuing education sector and administrative duties relevant to the life insurance business. With over 21 years in the industry Francois has assisted many brokers to develop their business and help them handle challenging situation. Francois unique expertise and knowledge has made him an important part of the MSA team and all their brokers and partners.

Gérald Guilmet

Gérald graduated from the European Academy of Legal Theory with a Master’s Degree in law in 2000. After spending 5 years in Legal and Banking, he joined the insurance industry through the brokerage distribution network in 2005.

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Gérald graduated from the European Academy of Legal Theory with a Master’s Degree in law in 2000. After spending 5 years in Legal and Banking, he joined the insurance industry through the brokerage distribution network in 2005. Gérald experience and educational background gave him the ability to provide advisors with day to day business needs. Gérald has developed a vast knowledge in products from life insurance, to critical illness, disability, travel, simplified issued, investments and many others, you name it, Gérald will be happy to assist you. As a Business Development Director, Gérald supports and provides service to MSA brokers in matters that relate to all Life Insurance, Living Benefits and Investment products. Super friendly and always ready to welcome and assist, his priority is helping brokers to develop their business and his goal is to ensure a high level of customer service that will benefit all MSA brokers.

Linda Meloche

Linda Meloche began her career in the field of insurance at Prudential of America in 1987. For a period of ten years, she held the position of marketing support to agents and managers.

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She then held positions as internal wholesaler and went on to holding   regional sales manager positions, with  major insurance companies in the province of Quebec . Linda has developed an expertise in the living benefit sector.  Her main focus was to assist the advisors in finding solutions for their client’s need in disability insurance, health & dental, travel, long term care insurance and critical illness. Her wholeheartedness is her involvement in all spheres for the brokers’ success.

Since March 2017, she had join MSA Financial as a Business Development Director.

Michel Poulin

Michel began his Life Insurance Career in 1982 with North American Life. In 1986, Michel was promoted to assistant sales manager.

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From there, Michel went on to become Marketing Manager with Manulife. In 1998, he joined Canada life as a Regional Marketing Consultant. Michel brings 36 years of experience to MSA Financial. His “Certified financial planner” Designation has helped him develop many tools and concepts in Living Benefits, Life insurance and Segregated funds. Michel’s incredible knowledge and skills will be a great asset to be shared with all MSA brokers.